Artist Development

병원블로그마케팅 Artist development is the process of preparing an artist to be a success in the music industry. It involves vocal training, songwriting, music video production, artist persona development and image and branding.


In the past, artists would often get all their artist development done by a label. But nowadays, it is up to the artist to make this happen for themselves.

What is Artist Development?

Artist development is the process of helping an up and coming musician positively shape their music career for both the short and long term. It can include everything from songwriting, voice training and image and branding to music and video production, live performance and marketing.

The days when a record label would “discover” an artist and develop them into a music superstar are gone for the most part, leaving much of the early progress up to the artist themselves. Artist Development deals vary, but they usually involve some level of financial investment by the ‘developer’ in exchange for a percentage of the artists revenue streams in the long run.

If you are just starting out, the most important aspect of artist development is to work on your craft. You should aim to practice singing, rapping or playing your instrument for at least 20 minutes each day, and focus on developing a professional skill set.

You should also work on enhancing your live performances with friends and family members, and uploading videos of those shows to social media. Finally, you should consider registering your music with the copyright 병원블로그마케팅 office and affiliateing with the performance rights associations (ASCAP, BMI and SESAC) so that you get paid when your songs are played on TV or radio, in bars and other public venues.

Artist Development Deals

In the past, it was common for a well established record label to develop up and coming talent. However, the days of a record deal being the only way for artists to get their music out there and heard are long gone.

Nowadays, many new artists are taking a more independent approach to their music careers. This may mean uploading their tracks to streaming services, recording a series of videos to post on TikTok and YouTube, entering competitions and building their audience with the help of a manager who can look after bookings, contracts and marketing.

Artist development deals can range from mutually beneficial and artist-friendly to downright exploitative. What they all have in common is that the ‘developer’ will commit time and resources to the artist in the short term, in return for a cut of future high royalty incomes.

Some hybrid and independent labels are making a concerted effort to simplify their contracts for artists, but even then, it’s important to have a lawyer or business coach on hand to decipher the meaning of each clause. Understanding the business side of your career is just as important as creating music and ensuring you’re getting what you deserve.

Artist Development Programs

In the past, it was common for labels to take emerging artists under their wing and help them develop their sound and image. The idea was that if the artist performed well and had some level of success, they’d be ready for a full record deal. In reality, these deals ranged from mutually beneficial to downright exploitative. They often entail significant cuts to live and publishing revenues, and right of first refusal clauses that lock an artist into the label for their entire career.

Modern music-makers need more than talent and a dream to make it in the industry. They need a solid plan, mentorship and the resources to build their career on their own terms. The best way to achieve this is to invest in a comprehensive artist development program. This will focus on everything an artist needs to know, from developing their vocals and songwriting to launching their electronic press kit and booking gigs.

For many musicians, one of the most crucial components of an artist development program is a performance coach. This expert can help them fine-tune their performances and improve their audience connection by helping them understand how to engage with a crowd between songs and advise on how to craft a setlist. They can also help with pre-performance routines, stage movement and more.

Artist Development Workshops

Artist development workshops help artists build the skills needed to pursue a professional music career. These workshops often include songwriting, voice training, image and branding, as well as music and video production. They also cover the basics of music business and live performance. Some artist development workshops are offered by private studios, while others are available through higher education institutions.

A reputable artist development program should offer comprehensive services that address all aspects of a musician’s career. This includes ensuring that the musician’s music is heard by the right people, and that the music is commercially viable. It should also provide a clear roadmap to success.

Musician development should also include music education, as it is not enough to have a good ear and the ability to play a few instruments. Artists need to be educated in music theory, which helps them identify key musical elements. In addition, they need to be able to understand how different songs are written and structured.

Finally, an artist development program should teach musicians how to capitalize on revenue streams. This can include streaming royalties, merchandising, and crowdfunding. These revenue streams are important because they can help a musician achieve financial security. Moreover, they can also help a musician diversify their brand and appeal to more audiences.